There are 2 simple ways companies grow.
Organic - Growth from existing business line with new & existing client relationship/penetrations
In-Organic - Acquisition of companies (M&A)
Most companies in less than 500 Million bracket will shoot for 25 to 40% in Organic growth and will achieve it in this bull market. The remaining growth from In-Organic will depend on how much cash they can mobilize based on their standing in the market place.
Companies will have to think of this In-Organic growth from 2 different angles. In-organic acquisitions to show multiples or significant growth in the top line. Most companies do this to reach certain target revenue numbers, new market positioning, new client acquisition, new vertical/horizontal presence or new location presence. This is a very commonly used strategy. Companies in 75 to 100 M revenue will look for acquisitions in 10 to 20 M range, 100 to 250 M companies will look for 20 to 30M range and so on.
There is another In-organic growth strategy that most companies miss out is the 2-5 M target range. Many of the 2-5 M companies have growth problems. They can't spend money for sales & marketing, hire good people, invest in product development or delivery presence. More such companies can be targeted by the big players. A simple arrangement can be worked out (I mean deal structuring) which could be a mutual partnership approach with some growth targets. With this the small company and parent company can grow with a mutually beneficial arrangement that can lead to a full acquisition at a later date. There are many such companies in the
- Open source space
- Mobile space
- Security space
- Governance & Compliance space
- BI practice
- Small & Medium ERP space
These companies will be like pipeline generation for you for the next few years before they can get you 10-20M revenue after 3 years. Small companies left to themselves can't make it to 20M. Partnering/Merging with bigger companies can bring that result.
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